ZARB STRATEGY
Small Business Coaching
Our clients come to truly ‘KNOW’ their strengths and weaknesses, sustainably ‘GROW’ their customer base and profits, improve the efficient ‘FLOW’ of their business, and ultimately achieve ‘OVERFLOW’; a state where the business generates an income, whether they work there or not.
The steps that unlock growth...
Know
DIRECTION | EFFORT | DELIVERY | METRICS
One size never fits all. We understand an owner’s unique aims and direction, examine how this aligns with expended effort, ensure we know and deliver what really matters to our customers, and clearly articulate the key metrics that should drive business decisions.
Grow - Sales
NICHE | LEADS | CONVERSIONS
Finding new customers isn’t easy, but can be simple. We carefully define our client’s niche and uniqueness, build strategies to attract new leads, and then, coach them in exciting sales techniques that will convert many more paying customers.
Grow - Revenue
SPEND | REPEATS | MARGIN
Businesses need profit to sustain, reinvest and grow. We help turn satisfied customers into reliable revenue streams, by progressively increasing their spend, assuring repeat business through great service, and establishing viable, growing profit margins.
Flow - Practice
PROCESS | MEASURE | REVIEW
Efficiency is designed into business practice, step-by-step, day-by-day. We capture the processes that drive our clients’ business, identify possible improvements which we test and measure, and then review and improve the processes, in priority order.
Flow - People
RECRUIT | RETAIN | INSPIRE
Hands, minds and will-power are what makes a business flow, and the owner’s role is to shape and lead. We help clients recruit the right people, retain the ones that prove their capacity to adapt and make a difference, and inspire people to deliver and improve, every day.
Overflow
FREEDOM | ENTERPRISE | INVESTMENT
Ultimately, if an owner is critical to the operation of their business, they can’t be ill, take holiday, retire, or sell their business at a reasonable valuation. We help clients achieve freedom from the ‘day-to-day’, so they can step away, expand their enterprise, or make other exciting investments.
